Description

The By The Way Company was founded by a woman who began to go gray in her mid-twenties. The process of coloring her hair was messy, time-consuming and expensive, and after becoming allergic to many of the components found in hair dyes she decided to let her natural hair color grow after ten years of coloring. Many people share in the frustrating and confusing experience of wanting to allow their natural hair color to grow, while still wishing that it could look fabulous! The BTW Co. was founded to provide ALL of us with more-natural hair care products that produce fabulous results. PURPLE CONDITIONER from The BTW Co. will shine your silvers and brighten your blondes, making your hair feel its best! Used regularly, it will remove dull and brassy tones from blonde hair, and it will shine and remove yellowing from gray and silver hair. Our Purple Conditioner provides exceptional softness and moisture from our gentle plant-based conditioning formula, including our proprietary blend of sweet almond and meadowfoam seed oils. It has a light, pleasing fragrance and it is safe for all hair types. All BTW Co. products are Leaping Bunny certified, cruelty-free and are ALWAYS free from silicones, parabens, sulfates, phthalates and synthetic fillers. For maximum effects, we recommend using this product in conjunction with our Purple Shampoo for Silver & Blonde Hair.

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